Case study · Holistic wellness & beauty · Cumberland, RI
Diana Velez Wellness Spa
A service-catalog website for a holistic wellness practitioner with 49 services across 7 categories, organized so clients can find, compare and book each treatment through Fresha or WhatsApp.
The challenge
With 49 services spanning facials, massage, professional wax, laser and body treatments, the menu was too large for a simple list. Clients need to browse by category, see prices, and book without calling.
The solution
We built a category-driven service catalog: each of the 7 categories has its own section with per-service cards, visible prices and a booking path. Booking runs through Fresha with WhatsApp as the direct alternative, and the visual identity uses an elegant beige palette with serif typography to match the spa's positioning.
What was delivered
- Full catalog of 49 services across 7 categories with visible pricing
- Dual booking: Fresha integration + WhatsApp contact
- Brand-matched design: elegant beige palette, Cormorant Garamond + Lato
- Photo gallery of the studio (interior and exterior)
- Mobile-first layout with sticky booking CTA
- SEO foundation: meta titles per category, sitemap, structured data
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